How Fear of Missing Out (FOMO) Drives Social Media Use
How Fear of Missing Out (FOMO) Drives Social Media Use
That persistent itch to check your phone isn’t just habit; it’s often the gnawing grip of FOMO – the Fear of Missing Out. This powerful anxiety, amplified by social media, has become a primary engine driving our constant scrolling and refreshing. We’re haunted by the possibility that somewhere, someone else is experiencing something better, funnier, or more important than we are, right now.
Social media platforms are expertly designed to trigger and exploit this feeling. Every notification ping, every update on a friend’s story, every glimpse into a meticulously curated feed feeds the narrative that exciting things are happening without us. We see snaps from parties we weren’t invited to, news of promotions we didn’t get, or breathtaking travel photos from peers – triggering comparisons and a sense of being left behind. Algorithms...